10 Client Appreciation Day Ideas That Build Long-Term Relationships
Your company wouldn’t be where it is today without your clients. So, why not give back and show them your gratitude by hosting a client appreciation event? And if you are looking for client appreciation day ideas, to show your gratitude, look no further, our team has come up with 10 off the chart ideas that that will keep your clients entertained and engaged.
Client and customer appreciation events are more than just a good excuse to throw a company party. They offer a real chance to get closer to your client base and give them a reason to stay with you for months and years to come.
If you’ve never hosted an event like this before or just don’t know where to start, the corporate event planners at Kirkbrae Country Club have you covered. Below, find 10 of our favorite client appreciation day ideas that will show your clients that you care and build better, stronger business relationships that keep you coming back for more.
Why Client Appreciation Events Are Worth the Investment
Rather than spending all of your hours finding new clients, it can be just as profitable to keep your current roster content. Increasing your customer retention by just 5% can increase your yearly profits by 25 to 90%.
Events are a particularly effective way to show your clients that you appreciate and value them: Getting to spend time with your clients in-person helps you both let your guard down and connect on a more personal level. It’s no wonder that the average return on investment for event marketing in the US is 5:1.
10 Client Appreciation Day Ideas to Boost Your Business Relationships
Hit The Golf Course
Golf is the classic business sport for a good reason. Its leisurely pace allows your clients to spend time in the fresh air and get in some exercise, while still relaxing in a golf cart.
When Syracuse University research found that 93% of respondents say playing golf with a business associate is a good way to get closer, a golf outing is the natural client appreciation day idea when you want to get closer to CEOs or executives.
Have a Happy Hour
Happy hours are excellent for both client and customer appreciation events with a casual vibe. Sharing drinks with your clients and colleagues allows you to let your guard down, and connect like friends on a night out.
You don’t need to have exclusively alcoholic options on the menu to have a good time, either. Mocktails and juices can bring the same sense of camaraderie to your clients.
Host A Networking Mixer
For another fun twist on the company cocktail party, consider combining your customer appreciation event with a networking mixer.
While you’re giving your current client roster a good time, you’re also forming new connections with potential new prospects – and those prospects get to see the benefits of being on your client roster.
Host a Banquet
For many clients, the way to their heart is through their stomach. So, why not make your customer appreciation event a banquet?
Any number of upscale themes could help your clients feel like they’re at a truly special event, like roaring 20s, farm-to-table, carnivale, or more. If you want to make the event more interactive, you could also add in games and events, like a murder mystery challenge.
The Outdoor Client Appreciate Day Ideas - A Picnic
Instead of a formal banquet, some clients might appreciate the casual atmosphere of a picnic. This customer appreciation day idea gives you the chance to embrace summery menu options, like barbecue and grilled burgers, and break out the lawn games, like cornhole and oversized Jenga.
It’s a great corporate event idea for clients who want to bring their families along.
Serve High Tea
If you’re looking for a client appreciation event somewhere in between lavish and laid back, high tea could be just the ticket.
You don’t need to go with a classic English menu, either. To make things more interesting, you could serve a taste test of teas from around the world, like Indian Chai, Japanese Matcha, or Moroccan mint. Just make sure you have plenty of finger foods to complete this customer appreciation event idea.
Plan A Charity Fundraiser
Instead of giving back directly to your clients, why not give to a cause that’s near to their hearts? Organize a charity fundraiser or volunteering effort for your local community. Local animal shelters, youth leagues, or food pantries are all great choices.
Just by attending your event or making a small donation, your clients can feel the rewards of giving back for themselves and walk away with the understanding that your company cares about the community.
Host Educational Seminars or Classes
This client appreciation day idea gives you a chance to learn something new! If there’s a particular topic or idea your clients express interest in, host a speaker at a free seminar. Your clients will learn that you care about furthering knowledge in your industry, and expand their professional knowledge.
You don’t need to be all about work with this customer appreciation event, either. You could also host fun classes, like painting, cooking, or drink mixing. Anything that interests your clients and gets them in the door is a fantastic way to grow your skill sets together.
Movie Night Can Be A Great Client Appreciation Day Idea
Why not treat your clients to a night at the movies? Rent a projector and screen to host showings of classic movies, family favorites, or new releases that your clients are eager to see. Allow them to invite their families and friends, and make sure you have plenty of popcorn and candy for a truly complete experience.
Trivia Challenge
If you want a client appreciation event that promotes healthy competition, go with a good old-fashioned trivia night. You don’t need to theme questions around your industry to make it count.
You could always choose a theme based on your local area, pop culture, or anything else your clients love and enjoy. Don’t forget to have prizes handy for the winning individual or team!
Impress Your Clients at Kirkbrae
If you’re ready to show your clients just how much you really value their business, Kirkbrae Country Club is here to bring all your thank you events to life.
We’re home to an 18-hole golf course, an award-winning in-house catering team, and lavish event spaces that can host up to 300 people. You can host any client appreciation event idea with style and class, and our team will do everything we can to make your events a success.
Get in touch with us today bring your ideas to life at Kirkbrae Country Club!